In 1998, its inaugural release was a drop in the moat surrounding Massachusetts-based tech company Avid's Pro Tools empire, then the industry standard for digital audio workstations (DAWs), which at the time consisted mainly of loop-making software you could record with. The beat-making program once known as FruityLoops has spent the past several years winning a tortoise-and-hare race like no other. It gave access to create… I could make any type of beat that I wanted, pretty fast." I made the beat first, then I wrote it, then we made the dance. "It wasn't even a full, registered purchased program," he says. "Crank That" was one of Soulja Boy's first attempts at making a song he hadn't even fully unpacked the software when he made it. Every day when I'd get home from school, I'd make a beat." "I was on a wave when I made that," Soulja Boy says of the song's easy construction, speaking over the phone.
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